Adapting design to the Current Digital and Social Landscape
Refreshing Between Pixels' look started with gradual changes to our social content, as it was necessary for online engagement. This involved moving away from grays and towards higher contrast color schemes, prioritizing short and sweet copy, using the full type family of Montserrat, and making easily repeatable patterns and templates that could keep up with the speed of (relevant) trends. The overall tone was pushed to be more authentic and low-fi, while still remaining professional.
I redesigned slide decks, the agency website, presentation mockups, promotional materials for conferences, email newsletter, and created social content for Meta platforms, TikTok, and LinkedIn.
