The LGBT Resource center at the University of Georgia underwent a rebrand as "Pride Center" to be inclusive to all students. Here, I collaborated with team members (Breckon Chastain, Elizabeth Harwood, and Caroline Bufano) to design their new logo and brand style guide. The university's red and black color scheme became Pride Center's Red, Indigo, and hues of lavender in between, while the brand mark shows three faces of the cube meant to represent the diverse perspectives and intersectional identities that the resource center is inclusive of.
Pride Center Logo Anatomy
Pride Center Brand Book
Pride Center Brand Guidelines
Pride Center Supergraphics
