Revamping a Consultancy Agency's Visual Identity
My team developed a brand identity to accurately portray the full range of services that Sure Power Consulting provides. I curated moodboards to assess their new visual direction, and designed logo iterations until landing on their meter logo mark. This was created and chosen as it represents necessary measurements across all utilities.
Moodboard 1
Moodboard 2
Moodboard 3
Initial round of logo directions, polished from sketches and based off moodboard preferences.
Assembled instructional brand and messaging book, including GFX styles and logo treatment on merchandise.
To phase out Sure Power's old branding, I redesigned their website, slide decks, and organic social media templates.