Walton Gas' brand emphasizes Charity, Service, Convenience, and Consistency to show their warmth for the community. At Between Pixels, I create the overarching look for annual and seasonal campaigns, producing print and digital advertisements that visually communicate their brand values.
UGA Partnership and Monthly Rates Display Ads
Community Focused Mailers
Multi-channel seasonal campaign featuring display, mailer, and digital billboard creative
B2B LinkedIn Post
UGA Partnership Magnet
Monthly Magazine Advertisement
New Customer Service Guide Pamphlet
Digital Billboard for Spring campaign
Designing for Animated Micro Ads
In order to target specific audience demographics, we introduced a new look and feel for engaging micro ads. I collaborated with Between Pixels' animators and art director by designing characters and storyboards to be animated in a friendly, illustrative style. This approach showcases how Walton Gas integrates into their customers' everyday lives.
Between Pixels Team: Megan Cupp - Senior Motion Designer, Delia Morchesky - Junior Motion Designer
Persona research.
Moodboard curation and style frames.
Character design.
Slice of Life Storyboard.
Slice of Life Storyboard.
Animation by Between Pixels motion design team, storyboards by Jessica Shaklee.
Animation by Between Pixels motion design team, storyboards by Jessica Shaklee.